298-300 Hobart Road, Youngtown

Coffee in the
pink container.

Sejal's is the hot pink shipping container on Hobart Road. Latte art on every cup, pastries and big cookies in the case, and a friendly chat at the window from 5:45am on weekdays.

Call 0410 124 500Hours & directions
4.9

18 Google reviews

5 cents from every coffee goes to the McGrath Foundation.

The hot pink Sejal's container on Hobart Road, with customers being served at the window

Weekdays from

5:45am

A pink and orange sky over the Sejal's container and Hobart Road

Hobart Road under a pink sky. The container is hard to miss.

Our story

A pink box, a good coffee machine, and a whole lot of heart.

Sejal's opened its window on Saturday 5 October 2024, a converted shipping container painted bright pink from top to bottom. Anyone who turned up to the opening dressed in pink got their coffee on the house.

The pink is there for a reason. The shop is built around supporting women, and five cents from every coffee sold goes to the McGrath Foundation.

Sejal came to Australia at 16, on her own. What mattered most then still sits at the centre of the shop now.

“The most important thing to me was the supportive community.”
Sejal, speaking to The Examiner

The coffee

Every cup gets the art.

Hearts, rosettes, ferns and the odd sweet swoosh. Regulars say they sometimes walk away with a little affirmation written on the side of the cup too.

  • Flat whiteLatte art on every cup
  • Latte & cappuccinoHearts, rosettes, the lot
  • Hot chocolateFor the non-coffee crew
  • Cold drinksJuices and water in the fridge
Four takeaway coffees with heart and rosette latte art
A coffee with fern latte art beside a milk jug on the counter

Why it's pink

5cfrom every coffee.

Every coffee sold at Sejal's puts five cents towards the McGrath Foundation, which supports people going through breast cancer. Your morning flat white is doing a little bit of good before you've even had a sip.

McGrath Foundation

5 cents from every coffee, every day.

Pay it Forward board

A board at the window for shouting someone in need a coffee.

A Sejal's takeaway cup with 'caffine and kindness' written on it in marker

Caffeine and kindness.

A smiling barista in hi-vis at the pink counter, espresso machine and cup stack behind

At the window

Come for the coffee. Stay for the chat.

Reviewers keep coming back to the same thing: quick, friendly, and always up for a chat. The window opens at 5:45am on weekdays, so it's an easy first stop on the way to work.

Early starts

Monday to Friday from 5:45am, weekends from 7am (Sat) and 8am (Sun).

Quick & friendly

Served from the window, easy to get to on Hobart Road.

Even the biscuits are pink.

Pink and teal iced hearts with the Sejal's name piped across them. Keep an eye on the counter.

A tray of pink and teal heart-shaped iced biscuits with 'Sejals' piped on them, held up at the counter

What the regulars say

4.9 stars and a lot of pink hearts.

4.9

from 18 Google reviews

“Everybody should try Sejal's coffee once in there life. There coffee is always amazing every single time I order one, and I love how friendly and genuine all the staff is. I sometimes have the best chats with the staff walking away with the cutest affirmation written on my cup which is a lovely way to start my day with a smile 😊🥺❤️”
SSophie YoungGoogle review
“Sejal's has become my new morning "go-to" coffee stop! The baristas are amazing and so friendly (with local bakery treats also available). They also promote a "Pay it Forward" board for those in need ❤️ Hot pink shipping container so you can't miss it! ☺️”
SSavannah MitchellGoogle review
“Quaint pink container, easy to get to and with a brilliant coffee. Quick and friendly, and their treats on hand are lovely to boot! Highly recommend!”
JJames CassidyGoogle review
“Great coffee, great food and fantastic service!!”
AAmy SpringGoogle review

“Crazy bright Pink.”

DDave O'BrienGoogle review
“Very pleasant looking container. Crazy bright Pink 🩷. Stands out in a drab neighbourhood. Right next door to a laundromat opposite a BP service station. The lady who made my coffee ( barista) was very interesting to talk to and chatty. She seemed to love her job and was very good. She made up a design that had a sweet swoosh of a heart...It was actually very artistic. Then while waiting for the coffee I had a lovely fresh croissant. There was a few options and I chose the plain croissant. It was super and very Parisian. My flat white coffee was wonderful. A lovely blend. A DeLacey coffee. Strongly recommend a visit in Youngstown.”

Find us

Look for the bright pink container.

On Hobart Road in Youngtown, right next door to the laundromat and across the road from the BP.

Opening hours

  • Monday5:45am - 12pm
  • Tuesday5:45am - 12pm
  • Wednesday5:45am - 12pm
  • Thursday5:45am - 12pm
  • Friday5:45am - 12pm
  • Saturday7am - 12pm
  • Sunday8am - 12pm

Say hello

Got a question? Drop us a line.

Send us a message, or give us a call on 0410 124 500. The quickest way is always to drop by the window.

Call Sejal's 0410 124 500